luxury
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By The Fashion Swan In the corridors of heritage luxury houses, change has arrived. Three of fashion’s historical maisons: Hermès, Fendi and Balmain have announced major creative-director transitions in the past weeks. These shifts matter: they reveal how the industry reinvents itself amid evolving consumer expectations, cultural currents and strategic redirections. Hermès: Grace Wales Bonner
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By: The Fashion Swan When Kering announced the creation of its own beauty division in 2023 — complete with the €3.5 billion acquisition of the fragrance house Creed — it marked a bold strategic bet. The French luxury group, already home to fashion heavyweights such as Gucci, Balenciaga and Bottega Veneta, wanted to internalise fragrance and
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By The Fashion Swan For years, the story of luxury was written in the language of price. Season after season, brands quietly lifted their tags, confident that the allure of scarcity would keep desire intact. The higher the price, the higher the perceived prestige — an equation that defined the last decade of fashion’s golden
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This is a very crucial first step as it determines if you’ll get the first call from the Recruiter or not. You need to ensure that the key description of the role, key hard and soft skills needed and key words in general have all been adapted to your cv. Having this in place will
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Entering the Fashion & Luxury Industry can be challenging. This is due to the close-knit nature of the Industry. We know how frustrating it is when you feel like you’re not making much progress with penetrating the Industry. This is why we have outlined a few tips that can help you on your career journey.
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