business
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By: The Fashion Swan When Kering announced the creation of its own beauty division in 2023 — complete with the €3.5 billion acquisition of the fragrance house Creed — it marked a bold strategic bet. The French luxury group, already home to fashion heavyweights such as Gucci, Balenciaga and Bottega Veneta, wanted to internalise fragrance and
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By The Fashion Swan For years, the story of luxury was written in the language of price. Season after season, brands quietly lifted their tags, confident that the allure of scarcity would keep desire intact. The higher the price, the higher the perceived prestige — an equation that defined the last decade of fashion’s golden
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