THE COUTURE CORNER
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By The Fashion Swan In the corridors of heritage luxury houses, change has arrived. Three of fashion’s historical maisons: Hermès, Fendi and Balmain have announced major creative-director transitions in the past weeks. These shifts matter: they reveal how the industry reinvents itself amid evolving consumer expectations, cultural currents and strategic redirections. Hermès: Grace Wales Bonner
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By: The Fashion Swan When Kering announced the creation of its own beauty division in 2023 — complete with the €3.5 billion acquisition of the fragrance house Creed — it marked a bold strategic bet. The French luxury group, already home to fashion heavyweights such as Gucci, Balenciaga and Bottega Veneta, wanted to internalise fragrance and
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By The Fashion Swan For years, the story of luxury was written in the language of price. Season after season, brands quietly lifted their tags, confident that the allure of scarcity would keep desire intact. The higher the price, the higher the perceived prestige — an equation that defined the last decade of fashion’s golden
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Paris Fashion Week Spring/Summer 2026 drew its curtain with a sense of rebirth — the city itself humming with anticipation and artistry. It was a season of renewal: evolved, daring, and reimagined. With a fascinating shuffle of Creative Directors across the industry’s most storied maisons, Paris became the stage for new visions to unfold —
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On this beautiful day, I wake up. I roll over and get a stretch in. Then I pick up my iPhone that’s lying next to my pillow. I swipe up to unlock my phone with Face recognition. I go straight to Instagram as usual. What do I see? A stunning image of one of the
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Happy New Year dear readers, I hope you’re having a start to the year that’s as fabulous as this couture season. In January, Couture filled the Parisian air with it’s high-end glam & elegance. This season, most of the couture houses centered their collections around a Baroque theme that was interpreted in several forms. The
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