I’m Anita, a Paris-based Fashion & Luxury Industry professional and the founder of The Fashion Swan — a platform that bridges fashion career mentorship with editorial insight.

With experience spanning LVMH, Berluti, Nike’s European licensing partner, and GBB group , I’ve managed fragrance and luxury brands across the Nordic, Baltic, and African markets.

Through The Fashion Swan, I now mentor aspiring professionals while offering thoughtful perspectives on fashion business trends, brand strategy, and cultural shifts shaping the industry. My goal is to empower the next generation to not just enter the fashion industry — but excel in it.